| VOLUME 1, ISSUE 2 | JULY 1999 |
We're cutting smoke outta movies |
GROUP REVIEWS Group 1 "The highlight of group one's month has to be the field production class . . . What Access Tucson didn't tell us is that we had to get up at 6:00 am!" Jacob Erickson "If I have to stay in that editing bay one more minute I will go crazy." Kristen Winnicki "Everyone does the same thing-how are we going to get anything done, but I still love you all." Nicole Roberts Group 2 "Big Daddy was good, There was no smoking and we've been working well together." Katie Fuhrig "We're doing something but I can't tell you because it's a secret. We've gotten sooo good." Summer Matthews Group 3 " My group is fun and Miguel is kinda crazy. Hi to all the group leaders and hi to my brother Ricky." Carlo Majuta " We did a lot. We did a T.V. show at Access Tucson which we directed & produced. We're doing 5 shows with different people." Sabrina Manjarres-Skyes Group 4 " The web site is
starting to come "Merissa & Ryan worked on the initial design of the home page. Merissa is taking over the news- letter. Jonathan will be doing power-point stuff for presentations." Richard Rohrdanz |
Anti-Smoking
Ads. in Movie Theaters Anti-tobacco activists are pushing hard for anti-smoking ads in movie theaters. It's an attempt to counteract cool role-models for teens like Winona Ryder chain-smoking in Reality Bites, John Travolta lighting up in Michael, or Julia Roberts inhaling in My Best Friend's Wedding. "Winona Ryder and John Travolta's smoking is much more harmful than the Marlboro Man or Joe Camel," says Gregory Connolly, director of the Massachusetts tobacco-control program. Connolly, helped to develop a 30-second commercial spoofing the Marlboro Man. The plot: Cowboy lights up, drops cigarette in crotch (ouch). The idea is spreading. The Los Angeles County Dept. of Health is working on its own ad campaign for theaters. Should the plan be approved, they hope to begin asking theater owners to run the ads. Edwards Theaters has already expressed interest in running the ads. Connie Pechmann, a marketing professor at the University of California at Irvine, found that teens exposed to anti-smoking ads before watching films were much less likely to think smoking was cool. But Hollywood may resist. Studios,
such as Warner Bros. and Walt Disney Co., have policies against ads being shown before
their movies! |
| What They Didn't Want You To Know..... | Vice President Blames Hollywood for Teen Smoking
by Karen S. Peterson, USA TODAY With Vice President, Al Gore, charging that Hollywood must take part of the blame for teenage smoking, some movie-makers and TV producers agreed to clean up their acts. Representatives of the Screen Actors Guild, Directors Guild, and Writer's Guild, pledged to use their own kind of peer pressure to keep their colleagues from depicting cigarettes as cool. It would be a voluntary action with no new government regulations or censorship, Gore said. He cited a study that found 77% of all movies released last year showed tobacco use, often in scenes that glamorized smoking. That finding coincides with a recent rise in teen smoking. "The cause and effect relationship is very, very clear,'' Gore said. Regrettably, "impressionable moviegoers don't see the victims of lung cancer drowning in the fluid that builds up in their lungs'' he added.
,, A Note from the Editor:,,THANKS to everyone who helped contribute to this months newsletter and a special thanks to Sonya and Lynda who put up with me taking up all their office space. If you have comments, suggestions, or anything you'd like to see go into the newsletter, please contact MERISSA via E-mail: Blowing Smoke is a program of the CHAMPS Peer Project for Tobacco Use Prevention statewide education project that is directed by the Arizona Prevention Resource Center and funded by the Arizona Department of Health Services -Tobacco Education Prevention Program (TEPP). |
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Teens are 16% of the population but they buy 37% of all movie tickets. America's teen population in 1998 was 31 million - an estimated 50 million in the year 2010. The RJR Nabisco "Joe Camel" campaign has increased sales to minors from 6 million in 1988 to 476 million in 1998. 90% of all smokers begin as teenagers. Cigarettes are used in 67% of all movies, cigars used in 40%, pipes used in 8% and smokeless tobacco in 3%. Men used tobacco in movies twice as often as women. Out of the 20% of movies which showed a specific brand, Marlboro was the leading brand with 50% of the exposures. Only 23% of all movies have no tobacco use.
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to smoke or take drugs .... there's also something
that's called responsibility.
Adela's graphics