Media Literacy

MEDIA LITERACY

MEDIA LITERACY is teaching the process of analyzing media in order to help kids form personal conclusions, independent of media manipulation.

Many people love their computers. It connects them with people and places they never could have imagined meeting without it.

Some people also adore their TV sets, because it brings them untold hours of pleasure and entertainment.

The down side is, both the TV set and the computer are also capable of bringing unadulterated junk. People need media literacy education to help them know the difference.

MEDIA LITERACY is the ability to access, analyze, evaluate, and communicate messages in a wide variety of forms. The importance of media literacy is illustrated by a few statistics:

By the time they graduate from High School, children will have spent 50% more time in front of a television set than in front of a teacher.

Children between the ages of 2 and 11 watch 28 to 30 hours of television a week, and view between 300 and 1,600 advertisements a day.

Young adolescents (12 to 14 years old) watch an estimated 26 hours of television per week.

Later in adolescence, teenagers do shift away from television viewing, but become heavy consumers of recorded music, making up 25% of all record, CD, and cassette sales.